Search Engine Optimisation

This is the science of using keywords throughout a website that will match words people are typing into search engines. The better the match the higher your website will rank in the search results and the more visible your site will be. There are many techniques used to achieve optimisation and these must be assessed regularly as new competitors come on the market. The search engines also keep everyone on their toes by modifying how a page is ranked. If the subject of your website is unique eg. purple crayfish it will be easier and less time consuming to optimise your site in comparison to a website competing in a large market eg. mortgage broking. There are other techniques to apply in these cases such as geo-targeting - this means focusing on keywords with a location eg. mortgage broking Eastern Suburbs. Have a think about your website - will it need to be optimised and what keywords will be important? What words will people be typing into Google to search for your website?

Link Building Campaign

Link popularity is one of the principle factors search engines use to calculate your page ranking. How many websites are linking to your site? The more quality links you have to your site the higher your pages will rank. This will also generate more traffic to your site by people following links.

Google Adwords

Have you seen the search results that display on the right side of the screen when you use Google called  Sponsored Links? These are ads people have submitted to Google that are only paid for when someone clicks on them, otherwise called PPC or Pay-per-click. Using Google Adwords is effective in many ways -

• set your own budget on what you would like to spend eg. it might be five dollars a day
• only pay when someone actually clicks on your ad 
• advertising to people at the moment they are displaying interest in what you have to offer
• to display your ad in a top position of the sponsored links results you can bid against competitors  

It may be more cost effective than using a professional to improve your page rank in normal search results or it could be an enhancement to your marketing strategy.

Email Subscription List

Gives you an insight into who your website viewers are and can be used to send out e-mail newsletters to entice people back to your website.

Contact Us for a free quote...and we will talk through the options that suit your individual needs.